![]() Wistia’s experiment saw a 40% increase in click-through rate from a video thumbnail in an email.One more study saw a click-through rate boost of 65% thanks to video.According to another report, a video within an initial email increased the click-through rate by 96%.One report claims that embedding a video in your emails can increase click rates by 300%.Whatever that meaningful action is for you, though, it involves getting the reader to click on an important link in your email that leads to that action.Īccording to multiple reports, video in email increases your chances of getting that click: This action can be anything that brings results that matter to you-completing a purchase, reading more, sharing content. It should also get people to take meaningful action. Make sure to check out Video CTA Types: 10 Brilliant Examples It’s not enough for an email to simply be opened and bring you a high return on your investment. Embedding video in email increases click-through rates Whichever statistic you choose to believe, they’re both too good to not test the impact of video on the performance of your emails. Including video in an email can lead to a 6% increase in open rate.Using the word ‘ video’ in the email subject line boosts open rates by 19%.Once you decide to focus on email marketing, you want those emails opened, right?Īs it turns out, by using video, that’s exactly what you can accomplish. Embedding video in email increases open rates With the right approach to video and a great video editing tool, you can create high-performing videos without pricey agencies or equipment. Plus, creating videos for your email marketing efforts doesn’t have to be expensive either. There are no high expenses for software or talent you can start small and build up over time, so the risk is low. Email marketing offers a low bar to get started No marketing channel can compare with a 32X return! #2. Now consider this: for every $1 you spend on email marketing, you can expect an average ROI of $32. In other words, you can spend $1,000 on your Facebook ad campaign, and if you generate $7,000 in revenue, your ads did great. If you focus on Facebook ads, Social Media Examiner says that a 3X return on ad spend (ROAS) is good, and a 7X ROAS is great. Make sure to check out Why 90% of Users Skip Your Pre-Roll Ads and How to Prevent This How high do you want your marketing return on investment (ROI) to be? Email has a ridiculously high ROIĪ profitable marketing strategy is the dream of any marketer, regardless of the channel they’re focusing on. This is where video comes in-here are the benefits of embedding video in your emails. Your audience needs more motivation to open your emails and engage with what you have to say. The first email, however, was sent in 1971 - almost half a century ago! It preceded the first website, domain name, instant message, video call, and pretty much anything else that we’re now using the internet for.Įmail isn’t going away, but because office workers receive an average of 121 emails each day, your audience needs more motivation to open your emails and engage with what you have to say. Instagram truly took off around 2015, a few years after Facebook acquired it, and crossed a billion users in 2018. Some of them, like Facebook, have been around for over a decade. Think of all the platforms you’re currently using to share your message as a business. In this guide, we’ll break them down, along with all the tips and guidance you’ll need to get started. tweet this quoteĮmbedding video in email brings advantages beyond just its reach. With almost 4 billion users worldwide, email can amplify the reach and impact of each video you create for your target audience. ![]() ![]() Email can amplify the reach and impact of each video you create for your target audience. With almost 4 billion users worldwide, email is the answer we were looking for. Which channel can reach more people than any other? We couldn’t help but ask ourselves: Which other platforms could be used to share powerful stories through video? All main social platforms support native video, too, allowing their audiences to share their message in an efficient, attention-grabbing way. YouTube, the largest video platform there is, gets 1.8 billion logged-in viewers each month. No matter your industry, video will be beneficial to you. Video sparks social media engagement and increases sales and ROI. You probably already know the drill: one report after another proves that video sparks social media engagement and increases sales and ROI. We talk about the advantages of video a lot around here.
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